ASIYA Modest Activewear

ASIYA® is a sport and activewear brand striving to level the playing field for Muslim females everywhere. The modest blueprint of each design serves any woman that may benefit from added coverage while maintaining the lightness, breathability and durability of activewear. The initial line of sport hijabs enable Muslim girls and women to have the freedom to participate in physical activities and sports while still upholding their religious and cultural beliefs. My role included promoting the products, serving as a brand ambassador, ambassador recruitment, in addition to contributing to user experience and research for the growth of products.