Brand Assurance System

The Brand Assurance System, built for Signatures Network (now Live Nation), was a proprietary online brand management and product approval system. Developed specifically for the music merchandise licensing industry, the application’s self-service environment enabled both licensees and licensors to manage the product development process with real-time visibility into the status of current submittals, as well as visibility into all product development over the life of the brand. RESULTS:: time to market was significantly shortened, thereby increasing the window of opportunity for sales. In addition to providing increased insight into the product submittal and review process for all constituents, users experienced a reduction in operating costs and increased operating efficiency. ROLE: I was the Product Manager for both the design and development of the application, working closely with the client to define the desired features and functionality.