Brand Management

UnVexx is a website which provides mentorship to women in early and mid-stages in their careers. UnVexx is built upon the model of providing professional guidance from women who have experienced career challenges to younger women who want to enhance their career.

I worked on this project with my fellow team members for Brand Management class at SFSU.

The purpose of our research and analysis was to assess the viability of the UnVexx brand and mission in relation to its target audiences. In addition, the objective was to provide the founders with industry information relevant to UnVexx’s positioning and to strengthen UnVexx’s position with recommendations based upon accurate data obtained from our market research.