Digital Marketing
Paid Ad Campaigns
Social Media Marketing
Mobile Apps
Event Strategy
- Spearheaded Las Vegas product launch of Curb, on-demand taxi app, that increased overall ridership in target audience by 34% using social media, SEM, display, online video, partnerships, event marketing, and content creation to combat new competitors Uber and Lyft.
- Managed a small team in developing local partnerships and delivering graphic design creatives in targeted areas to increase user acquisition and usage of app.
- Increased mobile app promo code usage by 36% by implementing digital media campaigns targeting Life is Beautiful Music Festival attendees.
