Projects

Digital Marketing Tutor

Skills
Digital Marketing Teaching
Link
generalassemb.ly/education/digital-marketing
Company
General Assembly

General Assembly is an industry leader in training and education in the tech sector. I taught on the ten week digital marketing course with a class of around thirty students.

Topics covered:

  • Digital marketing and business strategy
  • Brand and persona development
  • Data and analytics
  • Presentation and storytelling
  • Content marketing
  • Google Analytics setup, goal and event tracking, segments, filters and funnels
  • UX fundamentals
  • Hypothesis testing and experimentation
  • Facebook, Twitter, LinkedIn and display advertising
  • Social media strategy and optimisation
  • Email marketing
  • Search engine marketing (SEO and SEM)
  • PR strategies for growth
  • Emerging platforms