Drought Poster Series

Drought Poster Series - A series of posters were designed with the purpose of rebranding the perception of the drought to communicate the importance of water conservation. This was a 1 hour Visual Design project created by 50 UX Design students who were divided into teams of brand story, text and content, typography, color and layout to rebrand the drought in California. Our team needed to present typography and color palette that reflects a softer approach that establishes an emotional connection, as opposed to the alarming palette depicted today. Tools used include the whiteboard, the web, and Adobe Color CC.