Projects

Ecommerce + Brick and Mortar User Flow Redesign

Skills
UX Design User Research Wireframing Information Architecture

I did this student project for Huckleberry Bicycles who wanted to increase sales of their Electric Bicycles (Ebikes). After some interviews and user testing I found that the buying process for Ebikes, due to their price point, was much more similar to buying a car than a buying a bicycle. So, I mimicked UX flows for buying a car, primarily the test riding process, and integrated that into their website. Additonally, I did some information restructuring and UI to make the website more efficient for all users.