End of AEP Landing Page

Seasonal homepage for eHealth Medicare.com designed as a series of seasonal home pages to assist seniors in completing the tasks they need to successfully enroll in Medicare.

This particular design is focused in enrollment (both online and via call center) while earlier homepages focused more on education (pre-AEP) and getting ready to enroll.

Requirements for the various “seasons” were based on user research gathered during a larger research project I had participated in earlier in the year that helped us understand how seniors shop for Medicare.

Design includes being mindful of WCAG accessibility standards, as well as adhering to brand standards.