Skills
Marketing Strategy Email Development Email Marketing Responsive Web Design Communications Google Analytics E-Commerce Sales Growth Growth Acquisition Marketing User Acquisition Cross-functional Leadership RetentionCompany
Care.comCitrus Lane Acquired by Care.com Early team member of leading subscription box monthly service for young families, acquired by Care.com.
- Managed the life cycle goals for community members by driving the strategy and execution of promotional, marketing and automated email programs. Improved lifetime value by 42%.
- Managed a multi-million dollar budget to oversee customer acquisition via paid social media channels (Nanigans and Facebook), SEM, and display ads. Reduce cost per acquisition by 26%.
- Administered retargeting campaigns that helped bring down the cost per action and improved the site conversion rate by 5 points.
- Worked cross-functionally with merchants, product teams, and engineers to launch a series of marketing efforts to increase the LTV. The projects included the launching of curated mobile optimized seasonal web stores, customized, personalized direct product suggestion communications. The efforts led to enhance LTV by 27%.
- Enhanced and improved the conversion at the checkout funnel by implementing transactional emails optimized using multivariate testing. Conversion grew by 37%.