THE CLIENT
Souza Cruz is a Brazilian tobacco company, a subsidiary of British American Tobacco. It is currently the leader in the domestic market for cigarettes, with a 62.1% share of the Brazilian market, and is among the top ten tax payers in the country.
THE BRIEFING
We were called to create an exhibit telling the company’s history to the group of employees that were being relocated from another unit to the headquarters.
THE SOLUTION
we decided to tell the story using available materials and raw material of the company, transforming them to create a scenic setting in the midst of stories and Souza Cruz documentary.
MY ROLE
As an architect in Redesenho de Imagem (redesenhodeimagem.com.br). I was part of the creation, detailing and installation team.