Geotargeting & When It's Useful

Geotargeting is a great marketing tool that has been gaining traction in recent years. It helps connect your stores and locations with the people who are most likely to shop there, the ones who are close by in the area. Geotargeting essentially a way for advertisers to specify where they want their ads to show and customize their ads based on location. We’re not talking about whether they want a banner ad at the top of a web page or a billboard, but a geographic region they want their ad to start appearing within. The most common way geotargeting is used is with Google’s search engine showing nearby locations first on maps.