Skills
Visual Design Information Architecture UX Design Product Design Creative Direction Interaction DesignCompany
AimiaThis project was a result of my participation as co-strategist and UI Team Leader in London for AIMIA’s Loyalty Services product. I led the UI efforts as part of the Global Product team, designing and directing the design of several loyalty applications, as well as the member’s mobile and traditional website experiences for the global loyalty product - a platform valued at $165M+.
The majority of the work here is a selection of sample screens we used for the marketing discussions, as the real platform is proprietary. The actual work involved an ongoing evolution of Agile based design work, coupled with creative guidance of several development teams.