Skills
3D Design Graphic Design Project Management ArchitectureCompany
Smile CompanyTHE CLIENT
Grendene is one of the world’s largest producers of footwear. It holds recognized and successful brands such as Melissa, Grendha, Zaxy, Rider, Cartago, Ipanema, Pega Forte, Grendene Kids and Zizou and it also acts through licensing of celebrities and characters from the universe of children and youth.
Grendene has a capacity of producing 250 million pairs / year in its five industrial units. The company reaches approximately 20 thousand points of sale outside the Country and 65 thousand in the Brazilian market.
THE BRIEFING
Couromoda Fair is the most important Shoe, Leather Goods and Accessories Fair held in Latin America, with 1.500 exhibiting brands and visitors from 60 countries. The briefing was to harmoniously design a more than 6,500 square feet environment where more than 20 brands are presented.
THE PROJECT
Each shoe line has its own color scheme, patterns and concept. Harmonizing all together in the same environment is a challenge.
MY ROLE
As an architect in Redesenho de Imagem (redesenhodeimagem.com.br) I was in charge of the feminine brands like Grendha, Zaxy, Ilhabela and also celebrities brands like Ivete Sangalo and Claudia Leitte. I participated in the whole process, from the concept to the production and installation management.