Projects

Grew Online Business + Databased marketing for retail brands

Skills
E-Commerce Sales Growth Data Mining Cross-functional Leadership Market Research Digital Marketing Email Marketing Marketing Strategy
Link
bebe.com
Company
Bebe

bebe Stores Inc.

  • A Luxury clothing brand. Instrumental in growing bebe online business. Served as the lead for customer awareness, engagement, and retention for an eCommerce business. Web sales grew by 120%.
  • Managed a strategic lifecycle marketing campaign for over 1M customers via email, mobile and direct marketing campaigns utilizing RFM method. Enhanced life time value of clients for retail as well as online sales.
  • Partnered with cross-functional teams to drive marketing campaigns that increase traffic to the website and stores. Improved traffic by 56%.
  • Launched new and creative web marketing strategies for over 50 locations across the US for a new clothing store, bebe O.
  • Collaborated with product teams, creative, store operations, and engineers to enhance bebe Lounge’s web experience increasing engagement by 3X.
  • Supported cross functional implementation of a new POS system in the retail stores, driving the data collection strategy in collaboration with the Business Intelligence team.
  • Contributed to company wide customer persona creation project, which involved working with research agencies, Ad agencies, Business Intelligence, store ops, and merchants.
  • Set, analyzed, and interpreted marketing KPIs to provide data driven insights to influence decisions.