THE CLIENT
Hospital Mãe de Deus is the only hospital double certified in the south of Brazil, member of a Mãe de Deus Healthcare System. With more than 30 years of history, 380 beds in a 55 thousand m², with 2.000 advanced technology equipments, and a more than 1.700 accredited physicians team. It is one of the two Planetree certified hospitals in Latin America.
THE BRIEFING
Humanize more than 900m2 of clinics, waiting rooms and circulations of the new ER.
THE SOLUTION
We created a graphic system, based on biophilia principles, composed of textures, nature images, geometric shapes and a color palette that included the client’s pantone and related tones of the system. This system was dismembered in the interventions according to the activity that occurred and the corresponding stimulus that was wanted to be generated. Frames, panels and wallpapers have materialised the system with a modern and dynamic look.