Company
Smile CompanyTHE CLIENT
Hospital Mãe de Deus is the only hospital double certified in the south of Brazil, member of a Mãe de Deus Healthcare System. With more than 30 years of history, 380 beds in a 55 thousand m², with 2.000 advanced technology equipments, and a more than 1.700 accredited physicians team. It is one of the two Planetree certified hospitals in Latin America.
THE BRIEFING
A New access to the hospital would be inaugurated and the entrance of the Traumatology Unit needed to be identified.
THE SOLUTION
Navigation in a hospital is always confusing as a consequence of the frequent changes required in this type of environment. Added to this is the difficulty we have in recording the guidelines, due to typical anxiety of a trip to the Hospital.
As a result, signalling by plaques becomes generally insufficient. One wayfinding option in these cases is the creation of visual landmarks. Our idea was to unite the symbol of traumatology (tree) with the benefits of biophilia (our well-being with natural elements, including vegetation).
The result was a large fig tree, which surrounds the visitor and points the way. The photograph was specially clicked inside the state by Marcelo Donadussi.