Projects

HPE Executive Briefing Centers (Palo Alto, London, New York)

Skills
User Experience User Research Marketing Strategy Content Strategy Story Development Creative Direction Video Production Web applications Analytics
Link
hpe.com/us/en/about/executive-briefing-centers.html
Company
Wire Stone

When Hewlett Packard Enterprise (HPE) split from Hewlett Packard, they needed to figure out what their market position and strategy would be and then tell that story to future clients consistently and compellingly across their worldwide organization.

I led the agency team working with HPE to articulate their corporate strategy and market offering. From there, we partnered with HPE to develop and build three Executive Briefing Centers to be used by C-Suite Executives and other HPE Sales Leaders to engage potential customers about HPE strategies and solutions.

We created custom developed software that powered interactive video walls to showcase video content we concepted, developed and produced. We also developed training curriculum and materials to educate users on the system and provided technical support for the system and spaces after launch. We created, deployed and supported physical spaces in Palo Alto, London, and New York as well as creating a pop-up version of the experience for the 2016 World Economic Forum in Davos, Switzerland.