Skills
User Research User Interviews A/B Testing Usability Testing Wireframing Prototyping Product DesignCompany
LaughlyThe goal of the project was to improve usability of existing features as well as increase discoverability of new features - this meant a complete overhaul to the existing information architecture and navigation. We combined multiple UX methods to ensure that we captured as much data as possible for restructuring the IA, ultimately testing 30+ users throughout the project. With a small team we were able to execute and deliver quickly on the short timeline.
As the lead designer, I managed the timeline and execution of each phase of the design process, led design studios with the team, and facilitated internal and client meetings.