Integrating Email Automation Into Your Marketing Strategy

How often do you see a full grocery cart abandoned in Walmart? That’s an Instagram moment.

Why?

Well, because it doesn’t happen all that often.

Abandoned carts are not all that common in the physical world—though some exceptionally rude people do abandon their empty carts mid-parking lot. (I’m looking at you, Karen!) While you likely won’t find a lonely cart full of groceries just sitting mid-aisle, the e-commerce world is utterly littered with abandoned carts. Are these carts abandoned because the items within are no longer wanted? Probably not.

So, what is the reason behind these abandoned carts?

Sometimes it’s second-guessing.

Sometimes it’s a lack of customer engagement.

Sometimes, it’s just plain distraction.

Whatever the reason for this—and several other problems e-commerce sites face—an effective email marketing campaign can help get your consumers engaging with your content again.