iOS Mobile App Design

YouCaring already had an established web product but did not have any mobile apps. Our team designed the iOS app from scratch, first using industry research and competitive analysis to get an overview of the crowdfunding landscape, then conducting usability tests and customer interviews to discover needs and pain points.

We ideated solutions for these pain points, prioritized features, and created a low-fidelity prototype that we tested and iterated. Using the existing web product and style guide as a foundation for branding, we created a high-fidelity prototype and conducted validation testing.