LSNetX

Omni-channel retailing is a strategy that incorporates and leverages different channels to influence the buying decision of a customer. As the customer journey is no longer a straight curve and includes various touch-points, Omni-channel retail aims at delivering a seamless shopping experience no matter where the customer is (online or in-store), what device they are using (mobile or desktop), and which platform they access content from (Email, web, mobile app). The retailers and customers have information about the availability and location of products. The customer will check the store’s website to see if the product they want is available at a nearby location and what the shipping time and cost will be. The store can fulfill the order from a distribution center, the local store, or any place with the item in stock. Successful businesses are still striving on how to enhance the customer experience. At this point, Omni-channel is meant to be the best for customer experience.