Projects

Pivoting Marketing Efforts During Covid-19

Skills
Copywriting Research

Although the coronavirus pandemic has meant an uncomfortable change of life for most people, it has presented us with unique opportunities. We’ve already seen that many work and school activities can be performed virtually, events can be hosted online, and businesses can deliver right to your home. When it comes to marketing specifically, companies and agencies have quickly responded in the face of COVID-19.

Consumers are likely to notice a few ways in which companies are pivoting.