Postmates Holiday Campaign

Postmates delivers anything, but since its inception, the buying experience within the app has been optimized for food delivery. We wanted to improve its shopping experience, so we built a new feature and took advantage of the shopping tab bar.

For a holiday promotion, we created a dedicated place on the app’s tab bar for retail. Postmates partnered with a series of lifestyle and fashion brands to deliver last minute holiday gifts on-demand.

We launched a series of partner marketing initiatives announcing the partnership. Each day before Christmas, Postmates showcased a dedicated tab in the app and users can order last minute gifts without a delivery fee.