Razer Music

+Lead on content marketing platform for gaming lifestyle client with goal to acquire and nurture new music customer segment. Produced influencer video and editorial content and developed partnerships with OEM music production companies to create retail offers and co-marketing opportunities. Lead teams of content producers and writers to deliver quality, on-brand content, telling a compelling story around music use-case. Managed targeted distribution of branded content and ads to paid channels via social/retargeting/display/search as well as earned and owned channels, including placement via CMS on program website. Resulted in 18% sales attribution lift and double-digit revenue share on key SKUs in US, Canada and EU, millions of content views and engagements as well as billions of earned media impressions. +Success on above program driven by analytics and data across paid, earned and owned marketing channels, helping to optimize content strategy, customer experience, messaging and placement. Overseeing analytics to track customer journey on web and social and calculate sales.