S.W. Anderson Campaign

S.W. Anderson has been in the fasteners distribution business for decades, but many of their customers still didn’t know the true breadth and depth of their product lines. After updating their brand (logo, colors, typefaces & guidelines) I helped craft a campaign strategy to entice customers new and old to see what S.W. Anderson could do for them. I designed and developed responsive emails, a responsive microsite and print collateral for the campaign.