Skills
Creative ConceptingCompany
Smile CompanyTHE BRIEFING
To develop a wall display and an free standing display to reflect the superior advantages that new Samsung Galaxy-S has (this date of project is 2010). The designs needs to create interest and promote interactivity through Live devices.
Position Samsung as leaders in technology innovation.
wall display: interactive section, three phones 1200mm x1200mm x 200mm deep. Free standing display 2 live devices and information Footprint no larger than 500mm squared 1400mm high Target audience: discerning consumers who appreciate design, technology and latest releases.
The wall displays usually used at The Carphone Warehouse tend to have be visually polluted, with a lot of information and products. To captivate the interest ot the target audience and to place Galaxy S as a leader in technological innovation, the guidelines to this project point to less visual information, a pure design, technology and a bit of mental challenge.
Thus was used , touch screen device with interaction challenge, fiber optics, LEDs and dark colors making use of the Galaxy S image campaign. By the following drawings, the concept can be easily visualized.
THE CLIENT
Momentum is a Total Brand Experience agency. It has 36 offices in 27 countries. Is the Agency of the year in the UK.