Over the course of the spring semester, I will lead a team of five other senior business students in a business consulting project. As a team we will meet with our client to discuss our outlined objectives and articulate a plan to accomplish them. After our research and objectives are completed, we will advise our client with various recommendations.
Our objectives include:
- Conduct a market analysis
- Create a customer survey to understand previous attitudes toward the store and what drove them away
- Create a strategic growth plan