Sponsored Free Trial - Bay Area Bike Share

On November 1, 2015, I was approached by Instacart on how we might work together. One week later, I sold them a Free Ride Day sponsorship to celebrate our upcoming ten-fold expansion and their recently announced partnership with Target. And boy did we execute quickly.

On November 20, all rides on Bay Area Bike Share would be free. This was communicated across outdoor/field marketing, email/digital, and a dedicated microsite.

The best part? It was a win for both parties.

Instacart/Target received 10,000+ impressions from digital alone plus several earned media pieces including a morning story on KQED.

At Bay Area Bike Share, we received sponsorship dollars, acquired new members, and gained brand awareness through Instacart and Target’s channels.

As a result of this partnership, more than 30 Sponsored Free Ride Days have taken place between businesses and bike share systems in Chicago, New York and Boston.