The Mechanics of Identity Resolution

Webinar presented by Janrain Identity resolution is a critical piece of customer journey analytics. To fully understand and map customer journeys, enterprises must understand a customer’s activities while they are still anonymous — before they fill out a form, make a purchase, subscribe to a newsletter or otherwise make themselves known. The process by which an enterprise can collect this data (via cookies) seems simple, but cookie tracking has confounding errors compared to more sophisticated methods. Implementing best practices in data collection and management will lead to higher quality data, improved customer experience with brand trust, and rich, actionable business intelligence.