Skills
Innovation Production Design Service Design Strategy User Research Brand IdentityHow might we innovate the future of pharmacy?
Well Bar is a wellness pop-up shop designed to enable urban millennials seeking fun, personalized, and trustworthy wellness options to meet with a health specialist, sample flavors, and play to create a custom health mix. Well Bar empowers them to remain healthy without pharmaceuticals.
Role:
- I took the lead in shaping the look and feel of the pop-up experience and crafting the flow.
- I came up with the name, Well Bar, and I worked with a teammate on the brand strategy and architecture.
- I took on the role of Health Specialist in simulating our experience with customers.
- I sourced the jars, the powders that we used to represent our health boosts, and the smoothie samples we offered to customers to taste and select their flavor choice.
- I worked collaboratively on a team with three classmates throughout the project.