Founder and Director of Growth Marketing
Moonshot
Nov 2010 - Present
- Propelled dozens of frontier technology startups from pre-launch stage to market supremacy through targeted, tactical and innovative media relations campaigns, and content initiatives that captivate and engage investors, partners, customers and the public at large.
- Secured regular earned media mentions in top business and technology industry press, such as TechCrunch, VentureBeat, Recode, Bloomberg BusinessWeek, MarketWatch, Reuters, CNBC. Moonshot clients have raised more than $400 million in venture capital.
- Ignited conversation, curiosity and sales conversions through savvy guerilla marketing exercises, while diligently managing promotional budgets and vendor partners.
- Spearheaded systematic, efficient and high-performing multi-channel content initiatives that highlight client expertise and value proposition across social, email, and newsletter channels, that consistently drive growth up and to the right.
- Mentored, coached and advocated for more than 100 early stage startup participants in programs including Alchemist, StartX, Women’s Startup Lab, and 500 Startups.