Whitney Robinson

Product Manager, Onboarding and Growth

Abstract

Apr 2019 - May 2020

• Developed and lead qualitative research to understand problems experienced by self-service and enterprise customers
• Identified key OKRs to tackle activation and expansion, as well as collaborated with team to prioritize work in Jira
• Improved inbound new users experience evidenced by a 2x-3x increase in invitations to org
• Prioritized team culture as evidenced by improved team experiences through feedback

Founder

The Renée

Jan 2019 - Present

• Led facilitation of design-thinking "jam sessions" to identify maternal health pain points as experienced by women of color
• Established a community of WOC who have tools to see positive change in their respective communities as it relates to maternal health
• Planned and executed research techniques, including journey mapping, story telling, and 'How Might We's'

UX Consultant

Aug 2017 - Apr 2019

• Audit online and mobile experiences related to customer flow and acquisition utilizing heat maps and analytics
• Conduct user research in order to better understand the pitfalls in user experience
• Create reports that guide stakeholders (CEO, CMO, CFO, etc.) on best practices to improve and expound upon current systems

Founder & Ecommerce Product Manager, Dev.

freshlygiven

Jan 2012 - Present

• Built, managed and maintained shop site including uploading products and merchandising
• Managed order fulfillment pipeline, including customer communication, packaging, and follow-up
• Lead product placement in brick-and-mortars in 4 states, and 3 e-commerce sites
• Lead consumer research though surveys and popup shops in order to improve products and experiences
• Developed effective partnerships with suppliers, with a focus on sustainability
• Built brand with coverage from Gap, Kiplinger Magazine, Southern Living, NY Fashion Week, and Duke Magazine