Google Analytics Specialist

We have a contract position available immediately for someone to consult on Google Analytics tracking for an e-commerce brand.

Candidate should have significant hands-on experience working within GA, specifically knowing the ins/outs & limitations of GA’s e-commerce tracking. We are looking for a GA expert who can audit + provide complete insight into the ins/outs of sales attribution within GA.

RESPONSIBILITIES:

• Audit our existing Google Analytics e-commerce reports. Provide insight into limitations of each report we are currently receiving (goal reports, UTM tracking, etc)
• Deliver specific insight into all alternative reports & attribution methods within GA — which criteria/behavior options to change — communicating the implication of each — and best techniques for pulling reports that show both the loosest & tightest forms of sales attribution for an e-commerce campaign

QUALIFICATIONS:

• MINIMUM 3 years of experience working within Google Analytics; expert understanding w/ significant emphasis on E-Commerce Tracking & Reporting
• Experience with setup & monitoring of UTM-based advertising campaigns in Google Analytics.